The End of TV as We Know It
Henry Blodget of Business Insider wrote two interesting articles about the collapse of television. First, he wrote a compelling article about how the networks would be worthless in the new media world and then he pretty much recanted everything in this second article as a rebuttal. He must have had some pretty heavy blowback from the first article to have turned around three days later and penned the second. Whether he’s right or wrong, I’m leaning on the “he’s mostly right” side, the networks are going to have to re-position themselves to be profitable in the future.
What are networks if not tastemakers? They’re choosing the best content for their brand and the audience comes to them for it. Like going to a boutique where you trust the taste of the shop owner. But, is there a difference between watching “Mad Men” on AMC through your DVR or watching it on your Xbox through Hulu or Amazon Prime? The experience is the same. Is there a disruptive business model in the future that matches brands, content and customers and cuts out all the middle men i.e., the networks and the cable providers?
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