Aren’t you sick of those anti-smoking commercials where they show some miserable victims suffering terrible tobacco-induced diseases?  Me too.  Wish the U.S. would follow Asia’s example and let cute kids sell the message.  In this spot from Ogilvy Asia, kids walk up to smokers and ask for a light.  The smokers spontaneously extoll the evils of smoking to the kids.  Then the kids hand them a flier telling them to heed their own advice and stop smoking.  Definitely worth a watch.

  1. pinoyboy91 reblogged this from cointel-pro
  2. cointel-pro reblogged this from updowncreative and added:
    i cried a little; it just made me really sad.
  3. updowncreative posted this
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