<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>UP DOWN CREATIVE We package and sell compelling film, television and digital projects and blog about media and advertising.</description><title>UP DOWN CREATIVE</title><generator>Tumblr (3.0; @updowncreative)</generator><link>http://www.updowncreative.com/</link><item><title>I spent my Friday at Transmedia, Hollywood 4 held at UCLA.  The...</title><description>&lt;img src="http://25.media.tumblr.com/0cf22424c075d881915733d16b1b91b9/tumblr_mlb76dpwhh1ruefbso1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/8d33f2a8834204584c37866169d1a38e/tumblr_mlb76dpwhh1ruefbso2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/c4629b490dd907db21385e5b5e095579/tumblr_mlb76dpwhh1ruefbso3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;I spent my Friday at Transmedia, Hollywood 4 held at UCLA.  The event was co-directed by Denise Mann and Henry Jenkins.  The bulk of the discussion was about taking transmedia best practices and applying them to enact social change and benefit culture and society.  One panelist got a laugh when she related that most of the information around transmedia is geared toward Harry Potter fans.  Check out the videos from each panel when they go up on the &lt;a href="http://www.transmedia.tft.ucla.edu/" title="Transmedia Hollywood 4 website" target="_blank"&gt;website&lt;/a&gt;.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/48053924180</link><guid>http://www.updowncreative.com/post/48053924180</guid><pubDate>Mon, 15 Apr 2013 14:25:25 -0400</pubDate><category>transmedia</category><category>th4</category><category>transmedia hollywood</category><category>henry jenkins</category></item><item><title>The Spotify commercials I wrote for Seb Edwards just started...</title><description>&lt;iframe width="400" height="224" src="http://www.youtube.com/embed/E-wbGBc4BuY?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The Spotify commercials I wrote for Seb Edwards just started airing.  Seb was amazing to work with and had a very clear vision for what the spots should look/feel like.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/46540739294</link><guid>http://www.updowncreative.com/post/46540739294</guid><pubDate>Thu, 28 Mar 2013 18:47:32 -0400</pubDate><category>Seb Edwards</category><category>Spotify</category><category>commercial</category><category>television</category></item><item><title>I’m directing a documentary about the DIY music movement...</title><description>&lt;img src="http://25.media.tumblr.com/1d0157040a9bda44956f60fc5844db42/tumblr_mkaeuwdXSN1ruefbso1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/fcfa39d91025761008b11bf523fb0e9e/tumblr_mkaeuwdXSN1ruefbso2_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/bce4560613ad0338d01477d9ccd92b6f/tumblr_mkaeuwdXSN1ruefbso3_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/dfc8945bb8b47f0146d8c231307d80d6/tumblr_mkaeuwdXSN1ruefbso4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/49000761baf45d6367474c34349e4ff2/tumblr_mkaeuwdXSN1ruefbso5_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/f578f1db84d890bf5904abec1b43d53e/tumblr_mkaeuwdXSN1ruefbso6_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/6e0eb00c80c27f2465c04f887d6dce8c/tumblr_mkaeuwdXSN1ruefbso7_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/2a04fa192dec999a22e2dc8fa22e310c/tumblr_mkaeuwdXSN1ruefbso8_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/710a6daf17fd7e7bccf4d9fc5729fca2/tumblr_mkaeuwdXSN1ruefbso9_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/e60fbbb9985258ae7f9e26f750e92207/tumblr_mkaeuwdXSN1ruefbso10_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;I’m directing a documentary about the DIY music movement in Southern California.  Here are some photos from Burgerama day two down in Santa Ana.  The bands put on an amazing show and the kids dressed so cool.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/46365407772</link><guid>http://www.updowncreative.com/post/46365407772</guid><pubDate>Tue, 26 Mar 2013 17:40:00 -0400</pubDate><category>burger records</category><category>hindu pirates</category><category>summer twins</category><category>king tuff</category><category>DIY</category><category>hunx and his punx</category><category>fashion</category></item><item><title>The latest installment of Burger TV featuring live performances...</title><description>&lt;iframe width="400" height="224" src="http://www.youtube.com/embed/unT1rSyGx30?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The latest installment of Burger TV featuring live performances by Pookie and the Poodlez, Elvis Christ as well as the video for Vision’s, “You Should Know.”  Stick around for Burgerviews at the end with Mukta from KXLU.  She interviews the guys from Gnar Tapes and Shit and things get a little crazy.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/45953034138</link><guid>http://www.updowncreative.com/post/45953034138</guid><pubDate>Thu, 21 Mar 2013 20:34:34 -0400</pubDate><category>Burger Records</category><category>Gnar Tapes</category><category>Elvis Christ</category><category>indie rock</category><category>DIY</category><category>White Fang</category><category>The Memories</category><category>Unkle Funkle</category></item><item><title>Dig this new promo for Shwood’s new Stone Collection....</title><description>&lt;iframe src="http://player.vimeo.com/video/61935486?title=0&amp;byline=0&amp;portrait=0" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Dig this new promo for Shwood’s new Stone Collection.  Yeah the glasses are cool, but it’s the way they use storytelling in the promo that I find fascinating.  They’ve fashioned a little origin story that generates curiosity, then interest and, with the reveal at the end, awe.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/45918603807</link><guid>http://www.updowncreative.com/post/45918603807</guid><pubDate>Thu, 21 Mar 2013 12:24:51 -0400</pubDate><category>shwood</category><category>stone collection</category><category>promo</category><category>storytelling</category></item><item><title>Watching Beautiful Losers again in the BG while I write today....</title><description>&lt;iframe src="http://player.vimeo.com/video/1324674" width="400" height="300" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Watching Beautiful Losers again in the BG while I write today.  This movie is so worth revisiting if just for the moments with  &lt;a href="http://www.ratio3.org/artists/margaret-kilgallen" title="Margaret Kilgallen work at Ratio3.org" target="_blank"&gt;Margaret Kilgallen&lt;/a&gt;.  She was so amazing, by far my favorite contemporary artist.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/44162418176</link><guid>http://www.updowncreative.com/post/44162418176</guid><pubDate>Wed, 27 Feb 2013 16:12:00 -0500</pubDate><category>beautiful losers</category><category>margaret kilgallen</category></item><item><title>Video for C2C’s “Happy,” directed by Wendy...</title><description>&lt;iframe width="400" height="224" src="http://www.youtube.com/embed/tvY7Nw1i6Kw?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;Video for C2C’s “Happy,” directed by Wendy Morgan featuring Derek Martin.&lt;/span&gt;&lt;/p&gt;</description><link>http://www.updowncreative.com/post/38316267156</link><guid>http://www.updowncreative.com/post/38316267156</guid><pubDate>Wed, 19 Dec 2012 13:36:10 -0500</pubDate><category>dance</category><category>black and white</category><category>music video</category><category>c2c</category><category>happy</category><category>official video</category><category>wendy morgan</category><category>derek martin</category></item><item><title>What a gorgeous little number this is.  Directed by Fleur &amp;...</title><description>&lt;iframe width="400" height="224" src="http://www.youtube.com/embed/lAwYodrBr2Q?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;What a gorgeous little number this is.  Directed by Fleur &amp; Manu, &lt;a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=lAwYodrBr2Q#!" title="music video for Wait by M83, directed by Fleur and Manu" target="_blank"&gt;this video&lt;/a&gt; for “Wait” by M83 was made in conjunction with The Creators Project, a partnership between Intel and Vice.  It’s the last of a trilogy which you can view &lt;a href="http://www.youtube.com/playlist?list=PL7CZ4TImzrFlTqI5l09Az8modBIkqkwFB" title="full triology" target="_blank"&gt;here&lt;/a&gt;.  You can find this song on their album, “Hurry Up We’re Dreaming.”&lt;/p&gt;</description><link>http://www.updowncreative.com/post/37296770739</link><guid>http://www.updowncreative.com/post/37296770739</guid><pubDate>Wed, 05 Dec 2012 19:44:00 -0500</pubDate><category>the creators project</category><category>Fleur &amp;amp; Manu</category><category>Wait</category><category>Hurry Up We're Dreaming</category><category>triology</category><category>m83</category><category>music video</category></item><item><title>Here’s cool composite video of all landings at San Diego...</title><description>&lt;iframe src="http://player.vimeo.com/video/54658957?color=dedede" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Here’s cool composite video of all landings at San Diego Int Airport on Black Friday Nov 23, 2012 between 1030am and 300pm in just 30 seconds by photographer and film professor &lt;a href="http://cysfilm.com/" title="Cy Kuckenbaker website" target="_blank"&gt;Cy Kuckenbaker&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;img height="334" src="http://www.thisiscolossal.com/wp-content/uploads/2012/12/Flughafen.jpg" width="500"/&gt;&lt;/p&gt;</description><link>http://www.updowncreative.com/post/37123931927</link><guid>http://www.updowncreative.com/post/37123931927</guid><pubDate>Mon, 03 Dec 2012 13:55:13 -0500</pubDate><category>Cy Kuckenbaker</category><category>composite</category><category>airplanes</category><category>photography</category></item><item><title>Three songs to cheer one up on a nasty, cold and dreary LA...</title><description>&lt;iframe width="400" height="224" src="http://www.youtube.com/embed/eUWTDScg93c?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Three songs to cheer one up on a nasty, cold and dreary LA day.&lt;/p&gt;
&lt;p&gt;&lt;iframe frameborder="0" height="375" src="http://www.youtube.com/embed/tOjwpno1t48" width="500"&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;p&gt;&lt;iframe frameborder="0" height="375" src="http://www.youtube.com/embed/KmX0HlxCJ8Q" width="500"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://www.updowncreative.com/post/37121770422</link><guid>http://www.updowncreative.com/post/37121770422</guid><pubDate>Mon, 03 Dec 2012 13:14:00 -0500</pubDate><category>the orwells</category><category>vivian girls</category><category>fidlar</category><category>music videos</category></item><item><title>A friend of mine, Vincent Haycock, just finished the video for...</title><description>&lt;iframe src="http://www.nowness.com/media/embedvideo?itemid=2597&amp;issueid=2220" width="500px" height="315px" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;A friend of mine, Vincent Haycock, just finished the video for Florence and the Machine’s “Lover to Lover” and it’s cool as hell.  &lt;a href="http://www.nowness.com/day/2012/11/19/2597/florence-and-the-machine-lover-to-lover" title="Nowness Vincent Haycock Florence and the Machine Lover to Lover" target="_blank"&gt;Check it out&lt;/a&gt; at Nowness.com&lt;/p&gt;</description><link>http://www.updowncreative.com/post/36075763040</link><guid>http://www.updowncreative.com/post/36075763040</guid><pubDate>Mon, 19 Nov 2012 13:29:35 -0500</pubDate><category>florence and the machine</category><category>lover to lover</category><category>vincent haycock</category><category>music video</category></item><item><title>Here’s Andrea Tadaro’s video for “Catch the...</title><description>&lt;iframe src="http://player.vimeo.com/video/41661746?title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;color=dedede" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Here’s Andrea Tadaro’s video for “Catch the Midnight Girl” by Standeck, a Swiss industrial band.  The entire video was shot underwater.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/35711702304</link><guid>http://www.updowncreative.com/post/35711702304</guid><pubDate>Wed, 14 Nov 2012 12:23:05 -0500</pubDate><category>andrea tadaro</category><category>standeck</category><category>catch the midnight girl</category><category>video</category><category>industrial music</category></item><item><title>Very cool use of stop motion to mimic the effect of a body...</title><description>&lt;iframe src="http://player.vimeo.com/video/50829024?portrait=0&amp;badge=0&amp;color=dedede" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Very cool use of stop motion to mimic the effect of a body decaying.  Reminds me of the “Rot Room” in the California Science Center, my son’s favorite exhibit.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/35207423505</link><guid>http://www.updowncreative.com/post/35207423505</guid><pubDate>Wed, 07 Nov 2012 12:01:28 -0500</pubDate><category>stop motion</category><category>makeup</category><category>short film</category><category>Erica Luke</category><category>Rot</category></item><item><title>The teaser for Team iBike’s upcoming documentary film.</title><description>&lt;iframe src="http://player.vimeo.com/video/52305141?portrait=0&amp;badge=0&amp;color=dedede" width="400" height="170" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The teaser for Team iBike’s upcoming documentary film.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/35137172804</link><guid>http://www.updowncreative.com/post/35137172804</guid><pubDate>Tue, 06 Nov 2012 13:15:12 -0500</pubDate><category>teaser</category><category>ibike</category><category>montreal</category><category>bike culture</category></item><item><title>I love the way tilt shift makes this film look like a model...</title><description>&lt;iframe src="http://player.vimeo.com/video/50949286?portrait=0&amp;color=dedede" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I love the way tilt shift makes this film look like a model filled with miniatures.  I’ve seen this effect before but not done as successfully here in “Summer Barcelona” by Pau Garcia Laita.  Stunning.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/34242966973</link><guid>http://www.updowncreative.com/post/34242966973</guid><pubDate>Wed, 24 Oct 2012 15:06:00 -0400</pubDate><category>tilt shift</category><category>saturation</category><category>short film</category><category>travel</category><category>Barcelona</category><category>pau garcia laita</category><category>summer</category><category>miniature</category><category>time lapse</category></item><item><title>Here’s the new video by The XX for their song,...</title><description>&lt;iframe src="http://player.vimeo.com/video/51458566" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Here’s the new video by The XX for their song, “Chained.”  It’s a mood piece by Young Replicant that features, perhaps too heavily, gorgeous slow motion shots of the members diving, swimming, drowning and looking very cool.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/34189297559</link><guid>http://www.updowncreative.com/post/34189297559</guid><pubDate>Tue, 23 Oct 2012 18:21:00 -0400</pubDate><category>the xx</category><category>chained</category><category>music video</category></item><item><title>Who’s not excited for Halo 4?  This new trailer, directed...</title><description>&lt;iframe width="400" height="224" src="http://www.youtube.com/embed/GO376G4tbGM?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Who’s not excited for Halo 4?  This new trailer, directed by Tim Miller (&lt;em&gt;Scott Pilgrim vs. The World&lt;/em&gt;) and produced by David Fincher, reveals glimpses of Master Chief’s origin story.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/34169059882</link><guid>http://www.updowncreative.com/post/34169059882</guid><pubDate>Tue, 23 Oct 2012 12:18:09 -0400</pubDate><category>halo 4</category><category>gaming</category><category>xbox</category><category>microsoft</category><category>david fincher</category><category>tim miller</category><category>trailer</category></item><item><title>


Really dig Aakash Nihalani’s work.  These photos...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_mb82iaiRyY1ruefbso1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;img alt="Aakash Nihalani" height="453" src="http://payload82.cargocollective.com/1/0/633/3959970/AakashNihalani_Aug12_1_1000.jpg" width="500"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="Aakash Nihalani" height="266" src="http://payload82.cargocollective.com/1/0/633/3959970/AakashNihalani_Aug12_3_1000.jpg" width="500"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="Aakash Nihalani" height="375" src="http://payload82.cargocollective.com/1/0/633/3959970/AakashNihalani_Aug12_6_1000.jpg" width="500"/&gt;&lt;/p&gt;
&lt;p&gt;Really dig Aakash Nihalani’s work.  These photos courtesy of Unurth.com&lt;/p&gt;</description><link>http://www.updowncreative.com/post/32672255412</link><guid>http://www.updowncreative.com/post/32672255412</guid><pubDate>Mon, 01 Oct 2012 12:15:00 -0400</pubDate><category>outdoor</category><category>installation</category><category>landscape</category><category>aakash Nihalani</category></item><item><title>I loved this short film made by Iconoclast for Bagua shoes for...</title><description>&lt;iframe src="http://player.vimeo.com/video/49229819" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I loved this short film made by Iconoclast for Bagua shoes for many reasons.  It reminded me of a time when I was writing simpler, teen-driven, all nighter movies and stories.  There’s a unity of time and place in stories like this.  The music is fantastic and the fantasy elements give it a whimsical feel without diving too deep into a surrealist world.  In a drug/alcohol/lack-of-sleep laden night, one can imagine being serenaded by a tiny, dead mariachi band on the floor of a city bus.&lt;/p&gt;
&lt;p&gt;Art director : Julien Boissinot &lt;/p&gt;
&lt;p&gt;Copywriter : Kevin Salembier&lt;/p&gt;
&lt;p&gt;Directors : Stéphane Vallée &amp; David Danesi&lt;/p&gt;</description><link>http://www.updowncreative.com/post/32466723871</link><guid>http://www.updowncreative.com/post/32466723871</guid><pubDate>Fri, 28 Sep 2012 14:24:32 -0400</pubDate><category>bagua shoes</category><category>a downtown call</category><category>iconoclast</category><category>short film</category><category>branded entertainment</category><category>branded content</category></item><item><title>Check out this video that illustrates the gamification of the...</title><description>&lt;iframe src="http://player.vimeo.com/video/48514003" width="400" height="224" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Check out &lt;a href="http://vimeo.com/48514003#" title="Street Pong" target="_blank"&gt;this video&lt;/a&gt; that illustrates the gamification of the urban environment.  And, that people love simple, quick games in the new, multiple screen, ADHD culture we inhabit.&lt;/p&gt;</description><link>http://www.updowncreative.com/post/31342876885</link><guid>http://www.updowncreative.com/post/31342876885</guid><pubDate>Tue, 11 Sep 2012 13:39:18 -0400</pubDate><category>gaming</category><category>video games</category><category>pong</category><category>street pong</category><category>street art</category><category>urban art</category><category>installation</category></item></channel></rss>
